The 2013 Manitoba Breastfeeding Strategy contains four basic goals. These goals are aligned with Manitoba Health's departmental priorities and goals with emphasis on reducing health disparities; improving service delivery and building capacity. The goals are: increase breastfeeding initiation and exclusivity rates at discharge from hospital, birth centre, or following home birth; increase the rates of exclusive breastfeeding to 6 months and continued breastfeeding to 2 years and beyond; narrow the gap between breastfeeding initiation, exclusivity and duration between northern and southern Manitoba, urban, rural and isolated communities as well as between different socio-economic groups; and, achieve Baby Friendly Initiative accreditation in Manitoba birthing hospitals, birth centres and community public health offices.